Reliable results — every time. Wella Color Charm Permanent Liquid saturates hair with unbelievable, true-to-tone color that is exceptionally fade resistant. Go beyond the boundaries with one of our 68 shades and let your creative side shine. With excellent gray coverage for even the most stubborn grays and deep conditioning, Liquid Color does it all.
Vibrant, long-lasting fade resistant hair color
Up to 100% gray coverage
Free of parabens
Vegan. *Free of animal-derived ingredients
Provides great conditioning
Luxurious shades
Orders are shipped within 2 business days after they're received. Orders are shipped Monday through Friday except for National Holidays. Our standard shipping is 2 to 7 days.
Need it faster? We also offer express shipping methods USPS Priority & FedEx 2Day®. Express orders will be shipped the same business day if the order is made before 12:00 pm PST. All other orders will be shipped the same business day if the order is made before 2:00 pm PST.
International delivery times vary by location, mail service and customs. Typical international delivery time is 10-15 business days.