The interaction between precious herbs, essential oils of Mediterranean Macchia, and innovative, high-quality pigments result in vibrant, rich colors that offer 100% coverage on white hair. The gentle cream contains conditioning and lenitive components for superb shine and softness. The precise balance of this formulation ensures stabilized colors, less fading, and continued brightness.

THE SECRET: Extra rich color cream base

• The antiseptic, anti-inflammatory, and antioxidant properties of Helichrysum, Rosemary Oil, and Urtica Dioica (Nettle) protect hair during the color treatment
• Eucalyptus and Artemisia give hair beautiful, healthy, long-lasting shine
• Conditioning and lenitive agents provide moisture and softness
• The gentle formula combined with selected pigments develop into intense, balanced, vibrant color

High-quality pigments (ChromaPrism™ Technology)

• The color pigments are so small, they easily penetrate deeply into hair fiber. Once color pigment has penetrated the hair, it develops into larger color pigments which hold onto hair and assure the optimum white coverage and long-lasting color

PRORITUALS Hair Color Cream is uniquely manufactured in a vacuum system resulting in a fine micro-emulsion cream that has not been exposed to the air and remains stable.

Our wild herb extract-infused base contains high-quality Wheat Protein, Keratin Protein, Soy Protein, and Aloe Vera Juice. This base is enriched with a revolutionary raw material that absorbs and destroys the ammonia smell.

PRORITUALS Hair Color Cream contains a double pigment system. This gives the colorist the maximum amount of available dye at every level, in every tone without losing calibration.