Wella Koleston Perfect Permanent Color – Beauty Supply 123 Outlet
[{"id":415413108959,"handle":"all-products","title":"All Products","updated_at":"2026-05-28T10:47:34-07:00","body_html":"","published_at":"2022-11-21T12:45:39-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"type","relation":"not_equals","condition":"Hidden"}],"published_scope":"global"},{"id":398777549023,"handle":"best-sellers","title":"Best Sellers","updated_at":"2026-05-28T10:47:34-07:00","body_html":"","published_at":"2021-12-06T12:12:36-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"type","relation":"not_equals","condition":"Hidden"}],"published_scope":"global"},{"id":94962909281,"handle":"hair-color","title":"Hair Color","updated_at":"2026-05-28T08:42:47-07:00","body_html":"","published_at":"2019-04-09T14:30:33-07:00","sort_order":"manual","template_suffix":"hair-color","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Hair color"}],"published_scope":"global"},{"id":494928625887,"handle":"hair-color-1","title":"Hair Color","updated_at":"2026-05-28T04:05:03-07:00","body_html":"\u003cp\u003eDo not delete, this is used in Shoplift category tiles\u003c\/p\u003e","published_at":"2026-05-21T08:58:22-07:00","sort_order":"most-relevant","template_suffix":"hidden-description","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"permanent hair color"},{"column":"tag","relation":"equals","condition":"Semi-Permanent Hair Color"}],"published_scope":"web","image":{"created_at":"2026-05-21T08:58:38-07:00","alt":null,"width":1000,"height":1000,"src":"\/\/beautysupply123.com\/cdn\/shop\/collections\/Collection-Images-Hair-Color.jpg?v=1779379118"}},{"id":491542118623,"handle":"permanent","title":"Permanent Hair Color","updated_at":"2026-05-28T04:05:03-07:00","body_html":"","published_at":"2026-03-27T11:48:21-07:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Permanent Hair Color"}],"published_scope":"global","image":{"created_at":"2026-05-25T12:40:52-07:00","alt":null,"width":1000,"height":1000,"src":"\/\/beautysupply123.com\/cdn\/shop\/collections\/Redken-Cocor-Fusion-Permanent-Color_01.jpg?v=1779738052"}},{"id":398278099167,"handle":"wella","title":"Wella","updated_at":"2026-05-28T04:05:02-07:00","body_html":"","published_at":"2021-11-23T21:18:24-08:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Wella"}],"published_scope":"global","image":{"created_at":"2025-11-19T08:28:40-08:00","alt":null,"width":500,"height":500,"src":"\/\/beautysupply123.com\/cdn\/shop\/collections\/Logo_Wella.jpg?v=1763569720"}}]
Koleston Perfect is Wella's purest permanent hair color. Formulated with Ultra Precision Technology, for true to tone precision over time and bond protection. Available in 140+ shades that offer up to 100% grey coverage for rich, healthy-looking results. The first and only professional hair color that combines uncompromised color performance with Metal Purifier and ME+ Dye Technology. For people not allergic to hair colorants*.
Achieve pure, balanced color with Koleston Perfect for natural depth and shine. Enjoy up to 100% grey coverage and vibrant, long-lasting results that bring out the full beauty of your hair.
The color you can trust:
Formulated with ME+ dye technology to reduce the risk of developing a new allergy to hair color With Ultra Precision color technology, it provides pure, balanced color results with natural depth and shine Up to 100% grey coverage Formulated with Metal Purifier. Help to prevent hair damage caused by metals. Your best ally to get ultra-precise color results and keep healthy-looking hair color after color. No need to use pre-treatment to neutralize metal when coloring with Koleston Perfect Dermatologically tested Vegan Globally committed to no animal testing Up to 85% naturally derived ingredients**
Usage instructions: Simple 1:1 mixing ratio, up to 5 levels of lift.
Same depth or darkening: Full-head colour, first-time application: dampen the hair. Distribute the colour from roots to ends and evenly comb through. Development time: HEAT: 30-40 min / + HEAT*: 15-25 min.
Lightening: Full-head, first-time application: Mid-lengths and ends: Comb through on mid-lengths and ends. Development time: HEAT: 20 min / + HEAT*: 20 min. Root area: Apply colour to the roots. Development time: - HEAT: 30-40 min /+ HEAT*: 15-25 min
Mixing ratio recommendations: 3 levels of lift: 1 part Koleston Perfect, 1 part Welloxon Perfect 12% 2 levels of lift: 1 part Koleston Perfect, 1 part Welloxon Perfect 9% 1 level of lift/Coverage of gray/white same depth or darker: 1 part Koleston Perfect, 1 part Welloxon Perfect 6% Special Blonde: 1 part Koleston Perfect, 2 parts Welloxon Perfect 9% or 12%
*Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always ask your stylist to perform an Allergy Alert Test 48h before each coloration. Strictly follow safety instructions. If you have ever experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand. **From 80% to 85% depending on the shade except Special Blonde.
Orders are shipped within 2 business days after they're received. Orders are shipped Monday through Friday except for National Holidays. Our standard shipping is 2 to 7 days.
Need it faster? We also offer express shipping methods USPS Priority & FedEx 2Day®. Express orders will be shipped the same business day if the order is made before 12:00 pm PST. All other orders will be shipped the same business day if the order is made before 2:00 pm PST.
International delivery times vary by location, mail service and customs. Typical international delivery time is 10-15 business days.
