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["American crew","American crew gel liter","Firm hold gel","Men's grooming","Men's hair care","Styling aid","Styling gel"]
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Non-flaking formula
Firm Hold Styling Gel, the ultimate in holding power, is enriched with natural extracts like Vitamin B5 to help hair look thicker with added shine. This gel is superior in hold and shine and has a low pH to prevent drying of the scalp.
Application
Apply to towel-dried hair. Work from scalp to ends and push hair into place. Leave it alone.
Features & Benefits
Contains Dual Polymer Complex which provides very high hold with a high shine. Its low pH avoids drying the hair and scalp. Carbomer allows for easier distribution through hair.
Shipping information
Orders are shipped within 2 business days after they're received. Orders are shipped Monday through Friday except for National Holidays. Our standard shipping is 2 to 7 days.
Need it faster? We also offer express shipping methods USPS Priority & FedEx 2Day®. Express orders will be shipped the same business day if the order is made before 12:00 pm PST. All other orders will be shipped the same business day if the order is made before 2:00 pm PST.
International delivery times vary by location, mail service and customs. Typical international delivery time is 10-15 business days.
For more information, visit our Shipping Policy .