Koleston Perfect is Wella's purest permanent hair color. Formulated with Ultra Precision Technology, for true to tone precision over time and bond protection. Available in 140+ shades that offer up to 100% grey coverage for rich, healthy-looking results. The first and only professional hair color that combines uncompromised color performance with Metal Purifier and ME+ Dye Technology. For people not allergic to hair colorants*.

Achieve pure, balanced color with Koleston Perfect for natural depth and shine. Enjoy up to 100% grey coverage and vibrant, long-lasting results that bring out the full beauty of your hair.

The color you can trust:

• Formulated with ME+ dye technology to reduce the risk of developing a new allergy to hair color
  
• With Ultra Precision color technology, it provides pure, balanced color results with natural depth and shine
  
• Up to 100% grey coverage
  
• Formulated with Metal Purifier. Help to prevent hair damage caused by metals. Your best ally to get ultra-precise color results and keep healthy-looking hair color after color. No need to use pre-treatment to neutralize metal when coloring with Koleston Perfect
  
• Dermatologically tested
  
• Vegan
  
• Globally committed to no animal testing
  
• Up to 85% naturally derived ingredients**

Usage instructions: Simple 1:1 mixing ratio, up to 5 levels of lift.

Same depth or darkening:
Full-head colour, first-time application: dampen the hair. Distribute the colour from roots to ends and evenly comb through. Development time: HEAT: 30-40 min / + HEAT*: 15-25 min.

Lightening:
Full-head, first-time application: Mid-lengths and ends: Comb through on mid-lengths and ends. Development time: HEAT: 20 min / + HEAT*: 20 min. Root area: Apply colour to the roots. Development time: - HEAT: 30-40 min /+ HEAT*: 15-25 min