The #1 online store for everything health & beauty

Free shipping on orders over $50
Earn rewards with every $1 spent

Save more by shopping more!

Satisfaction, guaranteed

With our 30-day return policy. More details

L'Oréal

Refresh your look with high-quality hair care and color from L'Oréal. Shop top lines like Chroma, Excellence HiColor, and Oreor developers.

Shop L'Oréal
Keracolor

Discover hair color products designed to cleanse, nourish, and color hair, ranging from vivids to pastels to naturals.

Shop Keracolor
Wella Professionals

Shop professional hair color and developers, including Color Charm, Koleston, and Blondor.

Shop Wella

All of your beauty essentials in one place

Hot Deals🔥

SAVE UP TO 75%

No coupon needed. Hurry before they sell out!

Popular brands

BRANDS YOU LOVE TO LOVE

JOHNNY B

An innovative and high-quality line of men's grooming products.
BRANDS YOU LOVE TO LOVE

WET BRUSH

Glide through tangles with up to 55% less breakage. Shop the classics and the newest brush collaborations.
BRANDS YOU LOVE TO LOVE

JAGUAR SHEARS

Hairdressing shears are the cornerstone of Jaguar and have shaped the industry. Shop professional, exceptional, and precise cutting shears.
5.0 Stars
Quantum Perm Firm Options
• Flexible application
• Even curl formation
• Professional quality
Shop
FREQUENTLY BOUGHT
5.0 Stars
KeraColor Color + Clenditioner 12oz
• Longer-lasting color
• Promotes healthy hair
• Infused with Keratin
Shop
TOP-RATED ITEM

You won't find better deals elsewhere, guaranteed.

You won't find better deals elsewhere, guaranteed.

Beauty Supply 123 was started as a convenient, cost-effective way to get all the supplies we needed for our own salons. We have since grown to be one of the largest salon supply retailers around. Give us a try. We guarantee we will save you time and money on your supplies.